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The Difference Between Black Hat and White Hat Search Engine Optimization


Search engine optimization (SEO) is the act of enhancing the quantity and quality of site traffic for a website by search engines like Google, Yahoo or Bing. SEO targets free traffic as opposed to paid or direct traffic. So, if you are on the web looking to get traffic, SEO is definitely the way to go. But getting traffic isn't the only thing SEO deals with. It also improves your site's ranking in search engine results.


Search engines use different criteria to rate sites for SEO purposes. These criteria include quality score, volume score and click-through rate to name a few. The better your site's ranking, the more likely it will attract visitors and increase sales. Here are some proven tips on high-quality content and search engine optimization.


Creating informative and useful content is a must when it comes to search engine optimization. Content that is well written, researched and edited will have high quality links attached to it. Good quality content will also make it to the top 10 results page. Furthermore, relevant keywords will increase your chances of appearing in search engine results. Keywords should be those used most by internet users when looking for information. Thus, it is important to craft content that is specifically aimed at a particular audience.


In order to optimize your web pages for major search engines, you should focus on building links to them. This is often referred to as backlinks. Backlinks are incoming links that are directed towards your website. When they start showing up in major search engine results, you get a number of points; you get more exposure and you get to show up in the top 10 search results.


Getting on top of search engine results is one goal. However, what's more important is getting enough people to visit your site. The best thing about online marketing is that you don't need traffic from real people to achieve your goals. You can achieve a large number of traffic without attracting a single person to your site. Traffic generated through link building will do just fine. However, traffic that is generated by search engine crawlers is a different story.


Search engine optimization techniques that involve black hat techniques will get you nowhere fast. Black hat practices include using dubious means to improve your ranking on search engines, such as reciprocal linking and directory submission. While these practices can produce quick positive results, they do not have any lasting impact. In short, this approach has no place in search engine optimization.


On the other hand, white hat SEO involves using tried and proven methods to achieve high rankings in search engines. SEO experts use content, keywords and hyperlinks in a logical and ethical way to achieve top ranking. It is always better to employ strategies that go hand in hand with search engine optimization. This is what makes it different. It makes sure that your optimization practices and strategies do not hurt your ranking. Black hat strategies like directory submission may rank higher temporarily but could have adverse effects on your website.


Good search engine optimization will definitely allow you to rank higher in search engines, although you might not see a huge difference right away. In time, you will gradually build a strong link network and your site will enjoy an increase in ranking. If you want to rank higher quickly, you must employ a white hat strategy that ensures minimal damage to your ranking. By using proper strategies, you can definitely achieve the results that you want in a minimum time.